Rugby greats Gregan and Smit launch new podcast with Tapt Media

Tapt Media has been appointed the exclusive commercial sales partner for I Love Rugby, a new weekly podcast hosted by former international rugby captains George Gregan and John Smit.

Under the partnership, Tapt Media will handle the podcast's commercial sales, including host-read integrations and sponsorship packages.

The podcast brings together former Wallabies captain Gregan and former Springboks captain Smit for weekly match analysis and discussion about international rugby.

Gregan said the pair wanted the podcast to cover the game and their experiences during their international careers.

"John and I are thrilled to launch I Love Rugby. We’ve shared decades of intense rivalry on the pitch, but off it, we’ve always shared a deep passion for the game and the unique culture behind it. This podcast gives us the room to dive into the real, unfiltered stories, the tactical breakdowns, and the banter that fans rarely get to hear.”

He said Tapt Media had the podcast and commercial capabilities to support the show.

“Tapt Media was the ideal partner to bring this show to market. Their team understands podcasting inside out, shares our vision, and has the scale and setup to help us grow I Love Rugby into a flagship sports brand."

Tapt Media expands podcast portfolio

Tapt Media Head of Podcasts Del Fordham said the deal was part of the company’s strategy to expand its digital portfolio.

"Securing the commercial rights for I Love Rugby aligns directly with Tapt Media’s strategy to scale our digital footprint through high-yield, premium talent. George and John are iconic global figures with massive cross-demographic trust, creating a prime commercial vehicle for national advertisers.”

Tapt Media will offer advertisers host-read integrations, sponsorship packages and targeted advertising opportunities around the podcast.

“This partnership expands our premium sports portfolio, offering brand partners bespoke host-read integrations, high-value sponsorship packages, and targeted audience alignment ahead of major global sporting cycles."

The latest episode features former All Black Justin Marshall, who joins Gregan and Smit to discuss the Springboks’ 17-point loss at Ellis Park.