Tag
W Media Research
Showing 1 - 2 of 2 results
Technology
The Trade Desk bets bigger on agentic AI with Kokai Zuma
Kokai Zuma adds agentic AI and forecasting upgrades, with The Trade Desk claiming a 32 per cent CPA improvement.
by Tom Gosby – Aug 27, 2026
Agencies
Global survey finds marketers shifting investment to Connected TV, AI, and Identity
Michael Serratore: 'Signs point to continued investment uplift in the channel, but measurement inconsistency and fragmentation remain some of the industry's biggest challenges.'
by Alisha Buaya – Jul 17, 2025
The leading media trade publication in Australia.
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