The ad was created by creative agency VaynerMedia, which manages PepsiCo's Smiths Snack Food brands in Australia.
Smith’s will work with Special Group in Australia to tap into country-specific audience insights.
Bryant: "This campaign launch demonstrates how Pepsi continues to challenge conventions, pushes the boundaries, and always puts enjoyment first.”
This appointment follows Special securing PepsiCo’s creative and advertising accounts in 2022.
Vandita Pandey: "Partnering with an artist like Pnau brings this message to life in an exciting new way that places the brand...
