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rob brittain

Showing 1 - 2 of 2 results

Inside radio’s ‘Invest 11% to Double Your Effectiveness’ campaign: Rob Brittain takes us behind the scenes
Agencies

Inside radio’s ‘Invest 11% to Double Your Effectiveness’ campaign: Rob Brittain takes us behind the scenes

How Brittain and Ritson proved radio dramatically lifts the overall effectiveness of an advertising campaign, regardless of size.

by Ciel Graham – Sep 10, 2024

Ritson on radio as the ultimate sidekick, "shithouse" CMOs, and injecting "bogan humour" into ads
Radio

Ritson on radio as the ultimate sidekick, "shithouse" CMOs, and injecting "bogan humour" into ads

Ritson told Mediaweek of the research: "I don't want to sound like a primadonna. This was my idea. I brought it to them."

by Talon Editor – Feb 16, 2024

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