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Brands 'betting on gaming are betting on the future': IAB Game Advertising Summit 2024
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Brands 'betting on gaming are betting on the future': IAB Game Advertising Summit 2024

"People interested in the lifestyle simulator, The Sims, are more likely to be in the market for makeup, while people interested in the racing series Gran Turismo are more likely to be in the market for a luxury vehicle."

by Talon Editor – Aug 15, 2024

mediaweek
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