All posts tagged "Paris paralympics"

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  Brands

  ‘We are tearing up the rule book and engaging new audiences’: IPC’s Craig Spence on winning global fans through TikTok ahead of the Paris Paralympics

  Plus: Shift 20 Initiative's Priya Addams Williams and the creator behind the clips, TikTok Tony.

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  Agencies

  Paris time zone ‘more of an inconvenience than a challenge’: Media buyers on cutting through the Olympic noise

  "It's not enough to have an 'Olympics strategy' for media, how does this link to creative?"

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  News

  QMS lights up Paris 2024 Digital Screen Network, announces launch partners

  The Paris 2024 Digital Screen Network is set to reach more than 80% of adults.