Tag
Paris paralympics
Showing 1 - 3 of 3 results
Brands
'We are tearing up the rule book and engaging new audiences': IPC's Craig Spence on winning global fans through TikTok ahead of the Paris Paralympics
Plus: Shift 20 Initiative's Priya Addams Williams and the creator behind the clips, TikTok Tony.
by Alisha Buaya – Aug 26, 2024
Agencies
Paris time zone 'more of an inconvenience than a challenge': Media buyers on cutting through the Olympic noise
"It's not enough to have an 'Olympics strategy' for media, how does this link to creative?"
by Alisha Buaya – Jul 15, 2024
News
QMS lights up Paris 2024 Digital Screen Network, announces launch partners
The Paris 2024 Digital Screen Network is set to reach more than 80% of adults.
by Tess Connery – Apr 16, 2024
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