Tag
Michael Bass
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Agency & Marketing
DAZN Media+ Upfronts: Agencies weigh in on the big rebrand
Agency leaders weigh the data, AI and sports strategy behind DAZN Media+, while raising questions over its new identity.
by Natasha Lee – Sep 3, 2026
Agencies
'You've got to be ready when the market bounces back': Michael Bass launches mbassy
Plus: Bass on offering a "refreshing approach" and the power of a strong brand name.
by Alisha Buaya – Aug 2, 2024
The leading media trade publication in Australia.
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