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Showing 1 - 2 of 2 results

DoubleVerify expands Authentic Attention measurement to social, launching with Snapchat
News

DoubleVerify expands Authentic Attention measurement to social, launching with Snapchat

DoubleVerify has launched its Authentic Attention product on Snapchat, offering advertisers new metrics for measuring user engagement across social platforms.

by Tom Gosby – Jul 1, 2025

IAS releases Quality Attention Optimisation product and Social Attention measurement
Marketing

IAS releases Quality Attention Optimisation product and Social Attention measurement

Srishti Gupta: 'Quality Attention Optimisation brings a new, simple way for advertisers to action insights from their measurement scores to boost their results.'

by Alisha Buaya – Dec 19, 2024

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