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Katherine Pochroj
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Agencies
'Major video disrupter' and a 'huge opportunity': Media buyers share their thoughts on Amazon's ad tier, sports streaming and rich first-party data
Mediaweek caught up with PHD's Hugh Davidson, Katherine Pochroj from EssenceMediacom, Sebastien Kriegel from UM Australia, and Avenue C's Paula Lopes.
by Alisha Buaya – Sep 27, 2024
Agencies
'Comprehensive understanding': MFA releases update to media agency industry guide
The updated guide includes new sections on influencer marketing, gaming, experiential, and evolving audio platforms.
by Alisha Buaya – May 22, 2024
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