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CMOlympics: Old El Paso's Surini Perera on driving 'good noise'
Marketing

CMOlympics: Old El Paso's Surini Perera on driving 'good noise'

"ROI for Old El Paso is aligned to short and long-term goals. Consumption of product is important, but our marketing ambition is to also drive brand consideration."

by Talon Editor – Aug 4, 2024

mediaweek
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