Tag
CES 2026
Showing 1 - 1 of 1 results
News
Yahoo DSP rolls out agentic AI to automate key advertiser tasks
Campaign activation tools allow advertisers and partners to connect external AI agents via MCPs.
by Vihan Mathur – Jan 7, 2026
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.