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Telstra avoided fear in cybersecurity campaign, tapped the never-scary... Steve Buscemi...
Agencies

Telstra avoided fear in cybersecurity campaign, tapped the never-scary... Steve Buscemi...

Alita McMenamin: 'If we just did a security campaign that played into all the tropes of the category, we might get missed. That would be riskier than what we've done. We’ve brought in entertainment and humour to tell that story.'

by Alisha BuayaAug 27, 2025

mediaweek
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