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Alexis Wolf

Showing 1 - 2 of 2 results

Gen Z turns to TikTok for search almost as often as Google
Adspend

Gen Z turns to TikTok for search almost as often as Google

Alexis Wolf: 'By rethinking what search is, we unlock new ways of connecting with consumers - earlier, deeper, and more meaningfully.'

by Alisha Buaya – Jul 31, 2025

TikTok and WARC paper reveals how brands can achieve positive business effects
Marketing

TikTok and WARC paper reveals how brands can achieve positive business effects

Alexis Wolf: 'Relevance is an ambition worth pursuing - brands who are willing to dive into its nuance will achieve a closer connection to consumers that translates to tangible business results.'

by Mediaweek Admin – Nov 20, 2024

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