Global recommendations provider, Taboola has announced a new multi-year deal with Time Out, a global media and hospitality business that exists in 333 cities in 59 countries.
Taboola will be implemented across all Time Out websites globally, including the U.S., U.K, France, Spain, Portugal, Singapore and Australia.
Under the agreement, Taboola will be featured on Time Out websites across articles, venues and landing pages. Time Out will also leverage Taboola Feed, a seamlessly integrated feed that provides readers with personalised content for a more engaging experience and video.
Adam Singolda, CEO and founder, Taboola said, “Time Out is a great brand with a global team of local expert journalists, trusted by millions of people around the world when they go out.
“We are excited to work with Time Out and use our technology to support their future audience growth and commitment to innovate.”
Adam Singolda
Additionally, Time Out will incorporate Taboola Newsroom, a technology offering that uses advanced A.I. and readership signals from millions of daily active users. Newsroom will help Time Out further understand their audiences, learn about their most engaged articles and conduct A/B testing for headlines.
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Rachel Glickman, managing director, global digital innovation & operations at Time Out said, “We are focused on further evolving Time Out’s digital strategy as we continue to reach a wider audience across our digital platforms spanning web, mobile, emails, social and video. These are the channels where we have seen growth and engagement so it’s a great step for us to work with Taboola to further drive a more engaging experience and interaction with our audience.
“Time Out chose to collaborate with Taboola due to their scale, data and innovation through tools like Taboola Newsroom and their hands-on, personable approach to account management.”