Taboola, a global leader in powering recommendations for the open web, has reported a strong interest shown by Aussies in the lead up to King Charles III’s Coronation Day over the past 90 days.
Taboola delved into its pageview data from its Australian publisher network that reflects online traffic from the last 90 days. It revealed that online reader interest has surged, particularly for Prince Harry and wife Meghan Markle, Duchess of Sussex.
Overall, the data showed online reading interest in the coronation surged by 329% to 1.7 million page views in the past 90 days, with 450,000 page views recorded on Coronation Day. The figures show Aussies were keen to view all the pomp and pageantry from the event, and also sought details on the coronation in the direct lead-up to the event.
Source: Taboola
Prince Harry recorded 23 million page views in the past 90 days (down 8%), with searches surging to 1.2 million on the day as readers chased details on Prince Harry’s participation in the momentous occasion.
Despite not attending the coronation celebrations, Meghan Markle, Duchess of Sussex, still managed to attract significant online reader attention, with 17 million searches over the past 90 days. Page views spiked in late February as the media reported Markle was unlikely to attend the coronation, and again when her absence was officially announced in April.
King Charles III was also a top topic of interest for Aussie readers, notching up 3.5 million page views over the past 90 days, up 510%, with nearly 900,000 page views recorded on Coronation Day alone.
Aussie interest in Kate Middleton, Princess of Wales also continued, with page views increasing by 55% to 4.3 million over the past 90 days. Page views peaked at nearly 700,000 on Coronation Day, with readers keen to find out what she was wearing to the coronation festivities.
Reader interest in Prince William also increased in the lead-up to the coronation, reaching 3.2 million, and nearly 400,000 page views on Coronation Day.
Australians continued to demonstrate a strong interest in Queen Elizabeth II and her legacy, particularly in the days before the coronation, with page views up 176% to 592,000.
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