Taboola has put together an infographic revealing 2019’s most popular topics across entertainment, news and sport.
Their analysis shows the federal election and Gladys Berejiklian topped the general news category, while in entertainment, Australians loved reading about Love Island and The Bachelor.
Love Island proved incredibly popular with female readers, with 84.2% reading stories about the reality TV series.
Stories on shark attacks were most popular with men (33.1%), along with coverage of the banking royal commission (48.3%) and women’s cricket (66.7%).
For sport, Melbourne Cup and the Australian Open were widely popular reads.
Taboola has the capability to analyse reader behaviour on sites where its products are installed, and on sites where permission to collect user data is granted. Taboola now reaches 1.4B people every month – nearly half the world’s internet users.
Taboola has the capability to analyse reader behaviour on sites where its products are installed, and on sites where permission to collect user data is granted. Taboola now reaches 1.4B people every month – nearly half the world’s internet users.
Insights for the infographic were pulled between December 2018 and December 2019, and includes internet user activity from nine million articles and 670 million users.
