GfK Survey 6 2024
Radio ratings survey period: Sunday July 7 to Saturday September 14
KIIS 1065 10.8% (10.9%)
Cume: 1,210,000 (-23,000)
2023 results Best (Worst)
Best 10+ 13.0% (10.0%)
Best Breakfast 17.9% (13.9%)
The only trends down on weekdays belonged to breakfast and drive. KIIS is again #1 in Sydney overall as are Kyle and Jackie O. In drive, KIIS falls from #1 to #3. KIIS remains leader in all key radio ratings demos under 55.
2GB 10.2% (13.3%)
Cume: 686,000 (-23,000)
2023 results Best (Worst)
Best 10+ 14.3% (11.0%)
Best Breakfast 18.1% (14.0%)
In four of the five first surveys this year, 2GB improved on the previous year’s result.
Ben Fordham’s breakfast result followed that pattern too unsurprisingly.
This survey, not so much. Share plunged overall with breakfast falling 3.4 to 12.2%. 2GB breakfast is now #2 overall behind only KIIS. This is the station’s lowest overall share for a long, long time, maybe back to pre-Alan Jones and Ray Hadley days. Morning slipped too, as did all dayparts, with evening down the most – falling 4.8 to 14.4%. Evening however, remains the highest-rating daypart.
WSFM 10.7% (9.4%)
Cume: 885,000 (-1,000)
2023 results Best (Worst)
Best 10+ 9.4% (7.6%)
Best Breakfast 10.2% (7.7%)
Such a strong survey for the station with huge bump overall with all dayparts jumping. The station is able to boast its best radio ratings result since mid-2018. Jonesy and Amanda have taken off in breakfast with their improved share of 10.6% their best since 2017. It must be close to their second-best ever. WSFM is a strong #1 FM in morning, #1 overall in afternoon and equal #1 overall alongside smooth in drive. WSFM is a strong #2 40-54 and still leader 55-64. Cume was steady close to 900,000.
smoothfm 95.3 10.3% (9.3%)
Cume: 1,288,000 (+44,000)
2023 results Best (Worst)
Best 10+ 11.4% (9.1%)
Best Breakfast 8.3% (6.5%)
Smooth was up and one of three FM stations which have overrun 2GB. This is smooth’s fourth time in double figures this year after doing it five times in 2023. Breakfast with Bogart Torelli lifted 0.5 to 8.4% where it continues to rank #3 FM. All dayparts drifted higher with morning and afternoon both up to 11.2%. All demos except 25-39 grew with the station up most 55-64 where it is +4.8 to 14.0%. It’s higher cume of 1,288,000 gives it the biggest audience of any station in Australia.
Nova 96.9 7.1% (7.0%)
Cume: 1,183,000 (-23,000)
2023 results Best (Worst)
Best 10+ 7.7% (6.4%)
Best Breakfast 7.3% (6.3%)
Breakfast is now 1.0 shy of its best last year which means it’s equal lowest with last year’s softest result. Morning, afternoon and drive all managed to trade higher. Not much movement in demos except with the under 18s where Nova now ranks #1 on 16.7%. Cume has turned around and drifted lower.
104.1 2Day FM 4.7% (4.9%)
Cume: 731,000 (-41,000)
2023 results Best (Worst)
Best 10+ 5.8% (4.7%)
Best Breakfast 5.4% (4.0%)
Nothing surprising happening here. Down, down the radio ratings are down…or steady on 4.2% in breakfast. That’s nearly 10 points behind the leader and clearly not acceptable. Who will be given the challenge for next year? We have a few ideas, but don’t want to jinx anybody!
104.9 Triple M 4.0% (4.7%)
Cume: 646,000 (+8,000)
2023 results Best (Worst)
Best 10+ 6.1% (5.0%)
Best Breakfast 5.8% (4.6%)
Equal lowest station share in close to 10 years and you can’t escape the feeling change might be in the air here too. But would SCA blow-up both Sydney breakfasts ahead of the new survey year? If Christian O’Connell is networked elsewhere there is one obvious team to consider if Mick and MG don’t go again. Breakfast share is on 4.6% which is equal lowest in 18 months. Triple M is most competitive 40-54, and we don’t get a breakdown of the male/female split which is important for its clients.
2UE 954 3.8% (3.8%)
Cume: 286,000 (+26,000)
2023 results Best (Worst)
Best 10+ 4.5% (3.3%)
Best Breakfast 2.9% (1.7%)
Breakfast with Trevor Sinclair was up again, this time +0.2 to 2.8%.
The station is not back to its opening results of the survey year, but it’s getting closer and has stabilised.
SEN 1170 2.1% (2.6%)
Cume: 155,000 (+17.000)
2023 results Best (Worst)
Best 10+ 0.7% (0.4%)
Best Breakfast 0.8% (0.2%)
Breakfast with Vossy and Brandy was steady on 2.6% which remains the equal best since the sports format was introduced after 2CH exited. Drive continues to be the highest-rating daypart with 3.2% (down 0.5 this survey). SEN is most competitive 40-54, but share dipped 1.4 to 2.9%.
Sky Sports Radio 1.7% (1.3%)
Cume: 204,000 (+22,000)
2023 results Best (Worst)
Best 10+ 1.7% (1.2%)
Best Breakfast 2.3% (1.2%)
Meaningful growth here in terms of the target crowd. This is the best overall share result in two years. This looks like close to the best breakfast result in a decade though with share up 0.2 to 2.8% as Sky Sports pushes ahead of SEN with its team of Laurie Daley, Michael Clarke and Gerard Middleton.
See also: Radio Ratings 2024, Survey 6: Highlights + Full Results
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