Sydney Radio Ratings 2024 Survey 5: 2GB and KIIS lead, Ben Fordham only big mover

radio ratings

Jonesy and Amanda push WSFM higher to rank station #2 FM behind only KIIS

Sydney Radio Ratings

GfK Survey 5 2024

Radio ratings survey period: Sun May 19 to Sat Jun 22 and Sun Jul 7 to Sat Aug 10

Biggest movers
UP: KIIS 106.5 +1.2
DOWN: 2GB -0.7

2GB 13.3% (14.0%)
Cume: 709,000 (-41,000)
2023 results Best (Worst)
Best 10+ 14.3% (11.0%)
Best Breakfast 18.1% (14.0%)

Ben Fordham and Ray Hadley continue to lead the way. Fordham’s breakfast share dipped 1.4 to 15.6% but he remains clear breakfast leader and still ahead of KIIS breakfast. Ray Hadley’s share slipped 0.7 to 15.7% and he is the clear timeslot winner still.

KIIS 1065 10.9% (9.7%)
Cume: 1,233,000 (+35,000)
2023 results Best (Worst)
Best 10+ 13.0% (10.0%)
Best Breakfast 17.9% (13.9%)

Station share climbed back into double figures. Kyle and Jackie O in breakfast and Will and Woody had modest increases. But there was big movement in morning (+2.9 to 12.0%) and afternoon (+2.2 to 10.5%).

As ARN chief Ciaran Davis shared here last week, there’s certainly been no instruction to breakfast to cut the frank discussions around sex. Kyle and Jackie had a guest early today that made it sound like the censors had a day off! And the Sydney audience is loving it.

KIIS lost share 18-24, but remained #1 in the demo. It grew share significantly 18-14, and 25-39, strengthening its leadership in both.

WSFM 9.4% (9.0%)
Cume: 886,000 (-65,000)
2023 results Best (Worst)
Best 10+ 9.4% (7.6%)
Best Breakfast 10.2% (7.7%)

WSFM has moved into third place overall and #2 FM station. Jonesy and Amanda pushed breakfast share higher to 9.3%, just short of their best in 2023. Biggest move at the station was evening which lifted 2.5 to 7.1%.

WSFM strengthened share 40-54 and remains overall leader 55-64.

smoothfm 95.3 9.3% (9.8%)
Cume: 1,244,000 (-43,000)
2023 results Best (Worst)
Best 10+ 11.4% (9.1%)
Best Breakfast 8.3% (6.5%)

Although share only dipped 0.1, the station has seen both KIIS and WSFM move ahead of it. smoothfm continues to boast the biggest cume audience in Sydney though. Breakfast with Bogart Torelli was steady on 7.9%. Share dipped narrowly in all demos over 25.

Nova 96.9 7.0% (5.9%)
Cume: 1,206,000 (+64,000)
2023 results Best (Worst)
Best 10+ 7.7% (6.4%)
Best Breakfast 7.3% (6.3%)

Cume has jumped over 100,000 in the last two surveys.

Breakfast with Fitzy, Wippa and Kate Ritchie was steady on 6.7%. Growth at the station came from morning, afternoon and drive which were all up over 1.0.

Nova is strongest with listeners 18-24 and 25-39 with share growing in both demos.

104.1 2Day FM 4.9% (4.4%)
Cume: 772,000 (-86,000)
2023 results Best (Worst)
Best 10+ 5.8% (4.7%)
Best Breakfast 5.4% (4.0%)

2Day has lifted from #6 FM to #5. Cume audience has continued to fall away though, with a dip of over 160,000 in last two surveys.

Breakfast managed to lift, but it is still ranked six of six FM licences with a share of 4.2%.

104.9 Triple M 4.7% (5.3%)
Cume: 638,000 (-68,000)
2023 results Best (Worst)
Best 10+ 6.1% (5.0%)
Best Breakfast 5.8% (4.6%)

Like its SCA counterpart, cume audience continues to tumble. Down over 100,000 in last two surveys.

Breakfast with Mick and MG is hovering still around 5.0%. Station low is 3.9% in morning with a high of 5.7% in drive.

2UE 954 3.8% (3.7%)
Cume: 260,000 (+52,000)
2023 results Best (Worst)
Best 10+ 4.5% (3.3%)
Best Breakfast 2.9% (1.7%)

Breakfast with Trevor Sinclair was up 0.3 to 2.6%. Rest of the day is not brilliant with the only other dayparts over 1% being drive and weekends.

SEN 1170 2.6% (2.7%)
Cume: 138,000 (+7,000)
2023 results Best (Worst)
Best 10+ 0.7% (0.4%)
Best Breakfast 0.8% (0.2%)

Station share was steady. Vossy and Brandy continue to build in breakfast with share up 0.2 to 2.6%. Morning and drive were up, with Joel and Fletch the new station leaders with a drive share of 3.7%.

Sky Sports Radio 1.3% (1.2%)
Cume: 182,000 (+28,000)
2023 results Best (Worst)
Best 10+ 1.7% (1.2%)
Best Breakfast 2.3% (1.2%)

The smallest possible rise for station share. Breakfast did a lot better though, up 0.3 to 2.6%. Cume climbed too.

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