Spotify will take over The Lansdowne Hotel as part of SXSW Sydney to create Spotify House, operating across four days from 18 – 21 October, with up-and-coming artists, future-focused music minds, and unique musical experiences on show.
By day, guests can expect to be informed and inspired as global music thought leaders provide their perspective on the Asia Pacific music industry through panels, workshops and fireside chats. Everything from music discovery to what’s next for K-Pop and how the brand continues to strive for gender equity. Some sessions will be open to SXSW Sydney Badge Holders, while others will be exclusive invite-only events.
In the evenings, the Spotify House stage will feature talent from across the Asian Pacific region, with a focus on Australian and South Korean artists. The full showcase lineup will be revealed in the coming weeks.
Sulinna Ong
Sulinna Ong, Spotify’s global head of editorial, will uncover the global music trends that are moving music (and artists) around the world, while Xavier Jernigan, aka ‘X’, the voice of Spotify DJ, will take a look at how dynamic AI voice with human touch is creating perfect personalisation for listeners.
Also visiting the Harbour City for Spotify House at SXSW Sydney is Jungjoo Park, head of music at Spotify Korea, to uncover the phenomenon that is Hallyu (Korean wave).
Alongside Live Nation Australasia’s Wenona Lok and Virgin Music’s Claire Tate, this panel will explore the rise of Korea’s culture economy from stream to stage.
Gautam Talwar, general manager, Asia Pacific at Spotify, said: “We’re excited to bring Spotify House to SXSW Sydney in October, along with some of Asia Pacific’s best and brightest talent and the sharpest minds in music. It’ll be an action-packed four days and a celebration of some of the region’s most vibrant music cultures that bring the world together.”
The full Spotify House programming and showcase schedule will be revealed in the weeks ahead.
Xavier