Switzer Media & Publishing is relaunching the men’s fashion magazine Esquire in the Australian market after it was axed by Bauer Media in 2017.
Alex Switzer, founder of Switzer Media & Publishing, negotiated with publishing Hearst to add the men’s magazine to their titles alongside Harper’s Bazaar, which was relaunched in 2021.
Switzer told the Sydney Morning Herald: “We believe in print and know from the experience with Harper’s Bazaar that demand is strong – from both a commercial partner and audience perspective. Our strategy for Esquire, however, is focused on scaling a multi-channel brand. It’s a substantial challenge and one we’re highly motivated to make a huge success. We have great people in our business who are so committed.”
Esquire will officially return to stands in late May with four issues in 2023. Switzer Media have finalised the recruitment process and are set to announce their new team in coming weeks.
Maureen Jordan, group publisher of Switzer Media & Publishing, will oversee Harper’s Bazaar and Esquire. She highlighted the high demand for digital citing the Harper’s Bazaar website achieved more than a million unique users in January 2022, with approximately 60% made up of local traffic.
“At the time, the digital component was so undeveloped, and that had appeal to us as well because while print is a passion for people like me, who’ve been involved in publishing for years, we saw a great opportunity to develop the digital side, which our team has done so well. And my company had formed a strong relationship with Hearst, who owns the global title,” Jordan said.
In 2021, Switzer Media & Publishing announced the appointment of Eugenie Kelly as editor-in-chief of Harper’s Bazaar, alongside Jillian Davison as creative director.
See also: Switzer Media secures Eugenie Kelly to edit return of Harper’s Bazaar
See also: Switzer Media appoints Jillian Davison creative director for Harper’s Bazaar Australia
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Top image: Maureen Jordan