Cricket Australia has chosen SuperCoach, News Corp Australia’s widely embraced fantasy sports franchise, as the official fantasy sport game for the KFC Big Bash League (BBL). Since its initiation in 2018, KFC SuperCoach BBL has become an integral part of the Australian summer cricket series, attracting a substantial number of participants for the annual competition.
Paul Zines, head of fantasy sports at News Corp Australia, said of the enduring relationship with Cricket Australia, “We’ve had a longstanding partnership with Cricket Australia, and this year we are thrilled to announce SuperCoach as an official fantasy partner of the BBL.
“Cricket is one of the fastest-growing fantasy sports, so it’s a fantastic opportunity for SuperCoach and the BBL to be at the forefront of that growth, with this partnership enabling us to reach more cricket and fantasy sport fans.”
The marketing campaign for KFC SuperCoach BBL focuses on showcasing the diverse ways people can play and enjoy the game, emphasising a light-hearted tone and the new tagline, “Play your way.” The comprehensive campaign spans television, radio, print, digital, and social media platforms.
KFC SuperCoach BBL, a free and entertaining fantasy game, offers Australians the chance to win various awards, including weekly cash prizes, vouchers, and the coveted bragging rights within mini-league competitions among family, friends, and colleagues.
With over 620,000 registered cricketers in Australia and the presence of stars like Harry Brook and Quinton de Kock, News Corp Australia aims to make this year’s KFC SuperCoach BBL the most significant and enjoyable yet.
Mike ‘Mr Cricket’ Hussey returns as the KFC SuperCoach BBL ambassador, collaborating with the News Sport Network editorial team and back-to-back winner Adam Langley to provide tips, advice, and guidance for participants.
Alistair Dobson, Cricket Australia’s general manager for Big Bash Leagues, expressed his enthusiasm: “SuperCoach is a fantastic way to grow and engage with our large BBL fanbase and we are thrilled to continue the partnership.
“The KFC BBL is an exciting part of the Australian cricket summer, and we encourage all fans to be part of the action by signing up to play SuperCoach this season.”
Registration for KFC SuperCoach BBL is now open, with the season commencing on Thursday, December 7 2023.
See Also: Cricket Australia speeds up with launch of FAST channel on Samsung TV Plus