Louise Romeo has announced her promotion at Starcom Australia as chief operating officer.
Effective immediately, Romeo steps into the newly created role from her previous position as national head of operations and investment at the agency.
In her new role, she will be charged with developing and establishing nationally standardised policies and procedures across Starcom’s workflow to continue to advance efficiencies for clients.
She will be tasked with identifying new ways of working through the utilisation of technologies and platforms that further promote staff collaboration and productivity.
Romeo will also lead the agency’s investment proposition, working to deliver leading products and trading as well as building strong client relationships to drive business outcomes.
Starcom Chief Executive Officer, Nick Keenan, said: “We are thrilled to recognise Louise for her exceptional contribution and craft expertise over the past few years to deliver outstanding results. She is process-focused and an operation powerhouse, so we look forward to her contribution in this new role and her continued leadership in supporting our team and clients.”
Romeo said of her promotion: “It is an absolute privilege to be stepping into the Chief Operating Officer position at Starcom. As we continue to drive our unique ‘People Powered Growth’ proposition in market, I’m delighted to be able to deliver on this with our amazing talent and clients.
“My focus will be on operational excellence and innovative ways of working that result in successful business outcomes for some of the best brands in Australia.”
Romeo has been with Starcom Australia for close to three years. She began as the Chief Client Officer for personal care and consumer products company P&G before moving into the National Head of Operations and Investment role in 2022.
Romeo also shared the news in a LinkedIn post on Wednesday and said: “I’m happy to share that I’m starting a new position as chief operating officer at Starcom Australia!”
Her post was met with plenty of kudos from the industry, including MFA Hall of Famer and Mediaweek contributing editor Greg ‘Sparrow’ Graham, who commented: “Giddy up – so well deserved and super proud of you.”
Andrea Rule, head of enterprise ANZ, LinkedIn Marketing Solutions, said: “Congratulations Louise. Boss move.”
Natalie Harvey, national sales director at Seven West Media, wrote: “There should be a love button. Well done Lou.”
Meanwhile, Nick Keenan, Starcom Australia CEO, said: “Very well deserved promotion Lou. Really looking forward to seeing your leadership and contribution as our COO.”
Romeo spoke to Mediaweek earlier this year and reflected on her career journey so far. At that time, she noted that her promotion to head of investment was the “most defining career moment to date.”
“I have admired so many accomplished individuals in the industry who held this title before me. To this day, I have the honour of calling a lot of them mentors and some friends,” she said.
“When I got promoted, I felt the great sense of responsibility that came with that title. I saw it as an opportunity to pay it forward and to always support the talented individuals I work with, just as others had done for me,” she added.
Romeo also highlighted her Starcom team’s recent achievement in winning the 2022 Media Trading Team of the Year. She said: “I love to help drive success within my team, and it’s so rewarding to see our work recognised and celebrated.”
See also: Starcom’s head of investment Louise Romeo reflects on her start in the industry
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Top image: Louise Romeo