SPEAK Communications has announced its appointment to NBA Asia as their corporate communications agency partner in Australia.
Starting immediately, the Sydney-based PR agency will work hand in hand with the NBA to develop the league’s corporate PR press office functions across partnerships, merchandising, and more.
SPEAK Communications, which are specialists in the sports industry, is well placed to support NBA Asia and its ambition to increase the profile of the game in Australia.
Snezana Hay, founder of SPEAK Communications, said of the appointment: “Basketball is one of the fastest growing sports in Australia and the NBA has played a fundamental role in building that momentum and fandom.
“We are thrilled to welcome the NBA, the MVP of sports brands and one of the world’s largest sports leagues, to our client roster. We are excited to develop campaigns that support the brand’s local footprint in Australia,” she added.
SPEAK Communications was founded in 2018 by Hay who identified a market need for an agency partner that offers clients trust, complete transparency, value for money and meaningful publicity results that is delivered without unnecessary fluff
Hay has twenty years of experience in agency and in-house experience in local and international markets. She has also managed integrated communications programs that deliver impact, grow consumer brands and drive business outcomes.
Hay is passionate about delivering exceptional publicity and production results for businesses and clients across owned, earned and paid media channels.