Sparro has been shortlisted for three Google Premier Partner of the Year Awards across Brand Awareness, Lead Generation and Online Sales.
Google’s Premier Partner of the Year Awards recognise agencies that drive success and impact for clients across Google’s Ad services. To enter, agencies must be certified as a Google Premier Partner, which is earned by meeting requirements across account spend, advertising performance and employee certification.
The independent digital marketing agency proudly claims the title of Australia’s most awarded Google Premier Partner. They have picked up awards and shortlists for 7 years in a row since the award program’s inception in 2017.
This year, Sparro are finalists across:
• Brand Awareness, ‘celebrating video campaigns that demonstrate excellence in creating recognition and recall for a client’s brand’;
• Lead Generation, for ‘reaching the right customers with the right message, and using Google Ads or their own automation technology solutions to improve campaign performance and help their clients grow at scale’; and,
• Online Sales, for ‘best-in-class e-commerce campaigns that have helped clients to react in real-time to changing customer behaviours.’
Sparro is the only independent agency to be shortlisted across these three categories, matched only by Dentsu Australia.
Morris Bryant, co-founder of Sparro, said: “We’re incredibly proud of our whole team for their contribution to our combined successes. These award categories recognise driving impact every single day — so they’re a testament to all our people’s high quality of work, as well as their strong relationships with their clients.”
Since 2017, Sparro has won Google Premier Partner Awards across Online Sales, Diversity, Equity and Inclusion, Video Excellence, Video Innovation, Search Innovation, Mobile Innovation, and Shopping Innovation.
Additionally, the agency have been shortlisted several times across Lead Generation, Brand Awareness, Search Excellence, and Shopping Excellence.
Winners of the 2023 Google Premier Partner Awards will be announced sometime in Q4 of 2023.
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Top image: Morris and Cameron Bryant