Spark Foundry Australia has promoted Sue-Ellen Osborn to the new role of national head of investment, while Cleo Lam steps up into Osborn’s former role as head of investment in Sydney.
Both Osborn and Lam will report to the agency’s chief investment officer, Lucie Jansen.
Jansen said of Osborn’s new national remit: “Sue-Ellen’s exceptional stewardship leading the investment function in Sydney has been transformative, making her the ideal leader to navigate the ever-evolving media landscape. Her outstanding ability to motivate teams and drive valuable outcomes with our media partners on behalf of our clients further solidifies her as the perfect fit for this important role.”
Osborn joined Spark Foundry Australia almost four years ago and has worked for Publicis Groupe for 20 years.
“Spark Foundry is an amazing place to work, and I am thrilled to be broadening by responsibilities across the entire activation and investment team,” Osborn said.
“The media landscape is so dynamic, the opportunity to lead the evolution of our strategic approach to investment and create innovative and effective client solutions is a privilege.”
Meanwhile, Publicis has also promoted Lam, as she returns from maternity leave, to fill the vacancy created by Osborn. She was previously group activation director.
Lam has been at Spark Foundry for nine years, and will now oversee the activation product in Sydney, crafting investment solutions, driving commercial outcomes for clients, and mentoring group activation directors.
“Cleo’s promotion is a testament to her results-driven approach, natural ability to nurture and inspire teams, and role modelling of diligence, rigor and professionalism,” Jansen said.
“Her curiosity and thirst for innovation in media investment will be instrumental in driving Spark Foundry forward with our offerings. I am so happy to see Cleo step into this role following her return from maternity leave, and excited to see her continue to grow with the agency.”
Lam added: “It has been an absolute pleasure to see Spark Foundry’s transformation over the last few years and I’m excited to expand my remit to work across Spark Foundry’s portfolio of clients across Sydney.
“I’m honored by the opportunity to lead our team of talented activation experts and can’t wait to deliver more exceptional work for our clients.”
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Top image: Sue-Ellen Osborn and Cleo Lam