Spark Foundry has announced two key promotions that further bolster the agency’s investment and digital capabilities.
Sue-Ellen Osborn will take on the position of group activation director to Sydney head of investment, as Greg Cattelain, formerly national head of programmatic, steps into the role of national head of biddable.
Osborn will head up the agency’s activation product in Sydney, charged with leading a proactive approach to investment solutions, and driving commercial advantage for Spark’s clients. She will also be responsible for the development and mentoring of the Activation Directors and Group Directors in the Sydney market.
Cattelain’s role is aimed at bringing together Spark Foundry’s programmatic, e-commerce, social and search departments under a unified and flexible multi-skilled team.
Imogen Hewitt, Spark Foundry CEO, said: “Spark Foundry has an award-winning activation team, totally integrated, all in house and with end-to-end accountability to our clients.
“This model affords us the ability to develop activation talent with next generation readiness. Both Sue-Ellen and Greg have proven their ability to strike the perfect balance of craft excellence, future focus, and exceptional leadership.
“Our agency focusses on how growth translates to opportunity for our people, and as such, I could not be happier that our momentum allows us to make these well-deserved promotions,” she added.
Osborn said of her new role: “After working at multiple agencies within Publicis Groupe for over 19 years, I am thrilled to now be working across Spark Sydney’s entire portfolio of clients.
“I truly enjoy helping brands to connect with their consumers and thrive on creating the innovative and effective media partnerships to make that happen.
“Spark boasts such an exceptional team of talented, innovative activation specialists and I look forward to collaborating with them while helping to grow their careers,” she added.
Cattelain said of his promotion: “I’m thrilled by the opportunity to further contribute to the development of the digital product at Spark and to lead a team of such talented people across our departments.
“The convergence of search, social and programmatic is strategic to Spark continuing to deliver best-in-class solutions for our clients,” he added.
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Top image: Sue-Ellen Osborn and Greg Cattelain