The Australian has revealed its first broadsheet gloss cover wrap on newsstands today, in partnership with Chanel to launch its latest fragrance.
The premium execution features Margot Robbie who is fronting the campaign for Gabrielle Chanel Essence, a new fragrance launching around the world this week.
First-edition metro CBD copies of The Australian are today wrapped in Chanel and distributed across locations in Sydney, Melbourne and Brisbane.
The collectable poster size gloss wrap is a key component of Chanel’s new advertising campaign for the Gabrielle fragrance launch in Australia.
Managing director The Australian, NSW & Prestige Titles, Nicholas Gray, said: “Luxury clients want to communicate their unique brand position through emotive high impact campaigns and we’re delighted that Chanel chose to partner with The Australian to execute this premium advertising solution for their latest fragrance launch.”
General manager sales The Australian ＆ News Prestige Network, Andrew Cook, added: “Through print innovation, strong creative and the scale of this execution the powerful cover wrap will deliver maximum visibility to amplify Chanel’s brand message to an engaged prestige audience.”
The Australian’s partnership with Chanel for the Gabrielle fragrance campaign will also feature in WISH magazine this Friday.