Shopper announced the appointment of Thomas Kim to the position of head of data and insights.
Prior to joining the Shopper team, Kim managed data and insights at Tonic Media Network, as well as audience intelligence at APN Outdoor.
With a solid record of delivering market insights and research capability in fast-paced media environments, Kim brings a deep understanding of the importance of data to make the complex simple when buying media.
Karissa Fletcher, Shopper’s chief of marketing said: “We are delighted to have Thomas join our team as head of data and insights.
“Bringing more than 10 years of experience in audience intelligence, Thomas will expand our data partnerships and enrich our understanding of our customer behaviour to better connect Australians.
“When marketers invest in retail out-of-home they drive greater engagement with shoppers in a buying mindset. Campaign success is built on our deep understanding of customers demographics, brand preferences and purchasing habits.
“Shopper’s survey capability in real-time delivers rich behavourial and attitudinal intelligence at the point where audiences turn into customers,” she added.
Kim said of his new role: “I’m excited to join the Shopper team and continue to enhance Shopper’s innovative data capability.
“Shopper’s contextual shopping environments combined with sophisticated data delivers effective targeting and ensures retail out-of-home is more relevant than ever,” he added.
This comes after Shopper recently announced C-Suite appointments to drive growth, earlier this month.
Shopper appointed Jamie Hollebone to the newly created role of chief revenue officer and Karissa Fletcher to chief marketing officer in a move that will power the business’ focus on critical growth, effective immediately.
See also: Shopper announces C-Suite appointments to drive growth
Ed Couche, Shopper’s CEO, said: “Shopper has been at the forefront of growth in out-of-home (OOH), achieving consistent results and firmly staking the claim that retail OOH connects with audiences when they are in a purchasing mindset.
“This leadership change will bring a razor-sharp focus on commercial outcomes and the continued evolution of the Shopper business to achieve our ambitious aspirations by creating a C-suite.
“Jamie and Karissa will join Paul Rago our chief financial officer and myself to deliver additional strength to the new C-suite structure that will leverage our collective deep experience and commitment to Shopper’s success, and our drive to remain a people-first OOH media business,” he added.
Shopper’s 100% digital out-of-home advertising network spans more than 450 shopping centres across the country. With dynamic capability, Shopper delivers personalised advertising at scale, reaching the right customers at the right time and in the right place.