Seven Upfront: Kickstart 2022

• A minute by minute breakdown of everything you need to know about the Seven Upfront

Seven Upfront

12.30pm The Upfront is underway with a highlight reel of some of Seven’s greatest hits. Sonia Kruger on set. “We’ve had more lockdowns than I have skipped hot dinners”.  Another presentation job for Seven’s busiest star.

Kruger introduces Jessica Mauboy who does a Welcome to Country.

Sonia is back saying the decision of James Warburton to buy The Voice was a “masterstroke”. She then throws to a highlights package of Big Brother VIP which she is hosting shortly.

Seven West Media Managing Director and Chief Executive Officer, James Warburton, says: “Two years after we announced our new content strategy, including a clear focus on reaching younger viewers, we are currently back at #1 and that is where we are going to stay.

“Since last year we have kept our promises. We are still growing and winning.”

James Warburton

Warburton recalls some of the highlights from programs like The Voice and then throws to a reel full of stars from Tokyo Olympic Games and Paralympics.

This then merges into a promo for the Winer Olympics coming early in 2022. Warburton then introduces Rita Ora who reveals she will be back for The Voice Generations in 2022.

 

Sam Mac and Emily Weir promote 7plus and talk about recent successes including Tokyo 2020 and others.

 

Katie McGrath, Seven’s chief people and culture officer, talks about gender balance with more role for women. Also more diversity onscreen. “Our journey is not complete and we still have a long way to go.”

Kurt gives some final comments and shares the slide of the 2022 schedule.

Lots more details from the Upfront Minis at Inside7.com.au.The Upfront finished with the winner of The Voice 2021, Bella Taylor Smith.

The End – 13:37.

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