Seven scores record 7plus Sport audience as Glasgow 2026 reaches 11.9 million Australians
From the Opening Ceremony on 24 July through to the Closing Ceremony, the broadcaster said it ranked as the No. 1 network every day of the Games.
Seven Network says its exclusive coverage of the Glasgow 2026 Commonwealth Games reached 11.9 million Australians across broadcast and streaming, with 7plus Sport recording its biggest digital audience for a Commonwealth Games.
From the Opening Ceremony on 24 July through to the Closing Ceremony, the broadcaster said it ranked as the No. 1 network every day of the Games in total people, 25 to 54s, 16 to 39s and grocery shoppers.
7plus Sport sets Commonwealth Games record
The Games delivered an average national prime time total TV audience of 747,000, while the average total TV audience across all dayparts was 346,000.
Seven said Glasgow 2026 reached 3.94 million Australians on 7plus Sport, making it the platform's largest Commonwealth Games audience to date. The Games averaged 56,000 viewers on the streaming service, up 56% on the Birmingham 2022 Commonwealth Games.
The evening session on 26 July was the most-reached session of the Games, attracting 2.56 million Australians and a national total TV audience of 954,000.
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The 29 July night session recorded the highest total TV audience of the event at 1.14 million, reaching 2.39 million people. The 29 July evening session reached 2.31 million Australians and delivered a total TV audience of 1.05 million.
'Nothing short of extraordinary'
Seven's Head of Commonwealth Games, Anna Stone, said the broadcaster was proud to bring Australia's campaign to viewers.
"Australia's performance in Glasgow has been nothing short of extraordinary. We've celebrated established champions, witnessed the emergence of new stars and watched countless Aussies deliver career-defining moments in the green and gold.
"With a record 37 gold medals won in the pool, our Dolphins reminded the Commonwealth nations just how dominant we are. The new era of our Track and Field team absolutely lived up to the hype, with our women's middle distance runners Abbey Caldwell, Jess Hull, Claudia Hollingsworth and Rose Davies capturing the hearts of all Australians eagerly watching from home.
"Lachie Kennedy affirmed himself as Australia's fastest man and Kurtis Marschall broke the Games pole vault record, clearing an incomprehensible 5.85 metres," she said.
Stone also pointed to the impact of the integrated Para sport program.
"One of the most powerful aspects of these Commonwealth Games has been the fully integrated Para sport program. Watching our Para athletes compete in the same venues and as part of the same daily schedule as able-bodied competition allows for every athlete to be shown on the biggest stage.
"From baton-bearer Tim Hodge's brilliant 100 metres backstroke S9 gold and Rhiannon Clarke's gold medal winning performance in the Women's 200m T38, through to Damien Delgado and James Reynolds Para-Bowls Pairs win on Sunday night, Australia's para-athletes shone in Glasgow, and it's been a privilege to bring their stories to Australians," Stone said.
She added:
"From the Opening Ceremony through to the final medal events, our ambition was to make Australians feel part of every moment, wherever and however they chose to watch. We're incredibly proud of the coverage our team has delivered across Seven and 7plus Sport, and of the role we've played in bringing one of Australia's greatest Commonwealth Games campaigns into homes across the country."
Commercial performance
Seven's Director of Sales, Television and Streaming, Katie Finney, said the Games also delivered for advertisers.
"Glasgow 2026 was a standout event for our commercial partners. The strength and consistency of the audience across the 10-day event, combined with Australia's dominant 171 medals, delivered our partners, sponsor and advertisers genuine scale and reach across iconic sporting moments on broadcast and 7plus Sport.
"Glasgow 2026 also continued the trend of major sporting events growing on 7plus Sport, reaching 3.94 million Australians on that platform alone and delivering 526% growth in 7plus Sport viewing on the 2022 Birmingham Games.
"We want to thank our principal sponsors, AAMI, Harvey Norman, Woolworths, Hancock Prospecting and Kidman, for their support of the Games, along with Chemist Warehouse and BUPA as major integrated partners. Their commitment helped bring this coverage to Australians across every platform, and the results speak for themselves," she said.
Next up for Seven
The Commonwealth Games mark the start of Seven's second-half sporting schedule, which includes the AFL Finals Series, Rugby League World Cup, Test cricket against Bangladesh and New Zealand, the World Athletics U20 Championships, the Spring Racing Carnival, the Big Bash League and the Bathurst 1000.
The broadcaster's entertainment line-up also includes The Voice, My Kitchen Rules, the TV WEEK Logie Awards, Home and Away, the Brownlow Medal, 7NEWS, Sunrise, The Morning Show, Better Homes and Gardens and The Chase Australia.
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