The Seven Network is extending its data partnership with Visa, and will be adding three new segments: luxury brands and stores, SMB owners, and seasonal shoppers.
Seven and Visa have previously worked together to build a data solution visualised by 7REDiQ before being made available to advertisers. Marketers can leverage the data to target audiences across Seven’s digital platforms.
Seven’s director of audience development and growth Andrew Brain said “All of this ladders up to our overall strategy to ensure 7REDiQ continues to provide the market with the most advanced, intuitive and innovative guidance when advertisers are seeking maximum efficacy with minimum wastage.”
As part of the partnership, Seven will also tap insights from Visa economists to provide foresight on upcoming disposable income.
Visa’s head of consulting and analytics for Australia, New Zealand and South Pacific, David Peacock, said the team were “excited to extend our partnership for another year,” and that Visa’s transaction data “Provides valuable insights on where and how Australians are spending their disposable income.”
“We know these insights are incredibly valuable for advertisers looking to target audiences with the utmost precision.
“Visa is developing ways to enhance our insights even further by extending the reach of our data into new categories that will give us an even broader view of Australians’ spending habits.”
In February, Visa announced it was building on its sports sponsorships with a strategy to work with athletes to help power their skills as creators.
Most recently, Visa announced the four Australian athletes joining Team Visa for Paris 2024, as part of the company’s worldwide payment technology partnership with the Olympic and Paralympic Games.
Surfer Molly Picklum, swimmer Flynn Southam, middle distance Paralympian Jaryd Clifford, and footballer Ellie Carpenter will be part of the team. Globally, Team Visa includes athletes representing more than 60 markets and 40 sports.
See Also: How Visa is helping athletes become creators to leverage its brand in 2024
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Top Image: Andrew Brain