The Seven Network has renewed its prime-time tentpole program Farmer Wants a Wife for its second season on Channel 7 in 2021.
The second show to launch under Seven’s content-led growth strategy, the network reports Farmer Wants a Wife has delivered big ratings since its premiere, regularly proving to be the most popular entertainment show in Australia on Sunday and Monday nights.
Angus Ross, Seven’s network programming director, said: “We knew Farmer Wants a Wife had its heart in the right place and this has resonated with viewers across Australia – with huge numbers on 7 and 7Plus.
“This is just the beginning: we’re excited to build on this year’s momentum by delivering a scaled-up season with even more of Farmer Wants a Wife for 2021. It continues the successful reinvention of Seven’s content slate in 2020 using proven, power formats.”
Host Natalie Gruzlewski with four of the Farmers
The network is promising the 2021 season will be even more romantic with dream overnight dates, luxury country getaways and spectacular group get togethers that will set the stage for true love to blossom.
Thrilled with the chance to play Cupid again, returning host Natalie Gruzlewski will throw in a few new surprises to help the hopeful farmers find the one.
“I’m so excited to guide another crop of hard-working Aussie farmers in their search for true love. As Australia has seen, our farmers and ladies wear their hearts on their sleeves and it’s a privilege to be a part of their life-changing love stories.”
With 99 marriages and 225 beautiful farmer babies worldwide, Farmer Wants a Wife is the most successful dating show on the planet. In Australia alone, the series has resulted in nine marriages and 20 babies.
Farmer Wants a Wife is a Fremantle and Eureka co-production for Channel 7.
Commenting on the 2021 season, Fremantle director of unscripted Jonathon Summerhayes said: “Everyone loves a love story, so it’s great to be teaming up with Eureka and Seven again to help our Aussie Farmers find true love on the land.”
Chris Culvenor, Eureka Productions co-CEO, added: “Australian audiences have fallen in love with Farmer Wants a Wife and we’re thrilled to be working with Seven and Fremantle to ramp up the romance in an even bigger and bolder season next year.”
Casting is now open for Farmer Wants a Wife 2021 www.farmerwantsawife.com.au
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Top Photos: Farmer Sam, Seven Chief Marketing Officer Charlotte Valente, Farmer Harry and Angus Ross, Seven Director of Network Programming