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Atomic 212° adds paid search and SEO to existing remit with O'Brien
Agencies

Atomic 212° adds paid search and SEO to existing remit with O'Brien

Rory Heffernan: 'We have a long and proud history with O’Brien and we look forward to continuing to deliver exceptional value together.'

by Alisha BuayaNov 29, 2024

Meeting of the Minds: Ngaia Calder and Nana Kawaura from TRA
Agencies

Meeting of the Minds: Ngaia Calder and Nana Kawaura from TRA

Calder and Kawaura share their best career advice, hot takes, and what they currently have on repeat.

by Alisha BuayaNov 29, 2024

Tracksuit and Ideally team launch martech startup New + Improved Ventures
Marketing

Tracksuit and Ideally team launch martech startup New + Improved Ventures

Simon Pound: 'We’re excited to be going deeper into partnership with this team to help make some more great companies, with some great people.'

by Alisha BuayaNov 29, 2024

Media Roundup: Senate approves social media ban for under 16s, ABC chair cops threats after Rogan criticism, Seb Costello and ACA crew stood down, Hadley slams Latham on air
News

Media Roundup: Senate approves social media ban for under 16s, ABC chair cops threats after Rogan criticism, Seb Costello and ACA crew stood down, Hadley slams Latham on air

The Australian accused of defamation, musician Meg Washington and director husband Nick Waterman on turning a Paul Kelly classic into a film, and the importance of Australian kids content.

by Alisha BuayaNov 29, 2024

'We changed the way we engage with the marketplace': OzTam CEO on getting the industry on board with Voz Streaming
Television

'We changed the way we engage with the marketplace': OzTam CEO on getting the industry on board with Voz Streaming

The discussion also saw Liana Dubois and Karen Halligan talk about the impact and application of having greater granular data on the creative process and where AI is in the VOZ and VOZ Streaming discussion.

by Mediaweek AdminNov 28, 2024

Imagination: The Key to Attention and Recall
Audio

Imagination: The Key to Attention and Recall

'Audio advertising doesn’t just communicate – it lets the audience live the message.'

by Mediaweek AdminNov 28, 2024

Sod appointed to drive digital growth for Bakers Delight
Agencies

Sod appointed to drive digital growth for Bakers Delight

Digital agency Sod has been appointed to drive digital growth for Bakers Delight. It will play a pivotal role in supporting the bakery franchise's vision, focusing on digital strategies that align…

by Alisha BuayaNov 28, 2024

PepsiCo joins Shift 20 Initiative as an official brand partner
Agencies

PepsiCo joins Shift 20 Initiative as an official brand partner

Kyle Faulconer: 'Creating a diverse environment that puts its people first is at the heart of how we operate at PepsiCo, and we look forward to furthering our efforts in this space with Shift 20.'

by Mediaweek AdminNov 28, 2024

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