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'Surprised it’s taken this long': Ferrier and Wright on Fein, Geer, and Colter defection
"I’m sure they’ll do well. I think at some stage soon, the entire industry will be working for Greeny."
by Alisha Buaya – May 17, 2024
The Ads That Made Us: Cadbury Gorilla, Cottee’s Cordial, Banana Boat
This Week: Shelley Friesen, Lauren Leisk, and Blair Ellis
by Tess Connery – May 17, 2024
Nine Ad Manager named principal sponsor of CommBank's SmallBiz Week
Now in its third year, the event will highlight emerging technologies such as AI and automation.
by Jasper Baumann – May 17, 2024
TV networks spend record $1.67 bn on local content
The cost of sports rights continues to increase, up 17%. There was also a record investment of $413 million in news programs.
by Jasper Baumann – May 17, 2024
GIO and Ogilvy launch brand platform, Protect Precious
Mim Haysom: "In some instances, things not worth a huge amount of money can still be incredibly precious to people."
by Amy Shapiro – May 17, 2024
Walkley Foundation cuts ties with Ampol: 'No tangible benefit to humanity'
The current Ampol sponsorship will end in October.
by Tess Connery – May 17, 2024
Pregnancy, cockatoo gun violence, more girl maths: Ad Standards May rulings
ME Bank’s girl maths ad, City Fertility Centre's radio ad, and Metroll Darwin all faced the gavel.
by Amy Shapiro – May 17, 2024
'Do you take measurement into your own hands?' Kinesso on third-party cookie deprecation
"Contextual solutions or relying on publishers first party consumer data and broader data partnerships will also likely be more adopted at scale as cookie signals decrease."
by Jasper Baumann – May 17, 2024
Rest Super edits scream in ad as Gruen calls it 'a hot mess'
Rest confirmed the edit to Mediaweek, while Todd Sampson said "the scream is the best part ... the strategy makes absolutely no sense."
by Amy Shapiro – May 17, 2024
Why Paramount+'s Top Gear Australia isn't premiering on 10
"Paramount+ delivered a production value that arguably a local version might not quite have matched." Plus: The hosts talk to Mediaweek.
by Jasper Baumann – May 17, 2024
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