Southern Cross Austereo (SCA) has announced two key leadership promotions, reinforcing its commitment to regional content and commercial growth.
Blair Woodcock has been elevated to head of regional content and general manager of Gold Coast, while Nick Unger steps into the role of head of sales for regional NSW and QLD.
SCA says these appointments aim to enhance its regional leadership team, leveraging the duo’s extensive industry experience to drive operational excellence and expand the company’s footprint across regional Australia.
Their promotions were praised by Ken Wood, head of general management, EGM Queensland and GM Brisbane, who said both leaders had “consistently demonstrated outstanding leadership and a strong commitment to excellence.”
“Their well-earned promotions reflect their contributions, and we are confident they will continue to drive innovation and success in their new roles,” Wood added.
Blair Woodcock
Blair Woodcock expands role with Gold Coast leadership
With more than 25 years of broadcasting experience, Woodcock has played a pivotal role in shaping SCA’s regional content strategy.
Since taking on the head of regional content role in 2021, he has been focused on delivering compelling and locally relevant programming across SCA’s extensive regional network.
His expanded responsibilities are expected to strengthen SCA’s content and commercial position in the Gold Coast market, ensuring the network continues to engage local audiences while driving advertising growth.
“After 17 years with SCA, I’ve always held 90.9 Sea FM and 92.5 Triple M GOLD in the highest regard. These stations are more than just radio – they’re part of the Gold Coast’s heartbeat, as integral as the beaches and skyline, delivering unforgettable content and building deep community connections,” Woodcock said.
“It’s an honour to step into the general manager role and support these exceptional teams in continuing that legacy. I am confident in our people and look forward to driving greater impact for our listeners, sponsors, and partners.”
Nick Unger
Nick Unger to lead regional sales strategy across NSW and QLD
With over 15 years of industry experience, Unger has built a reputation as a high-performing sales leader. Before joining SCA as Head of TV Sales in Sydney in 2020, he spent a decade at Nine Entertainment Co., most recently as group business manager.
His promotion reflects SCA’s ongoing investment in regional sales leadership, ensuring advertisers continue to benefit from integrated, data-driven solutions across radio, TV, and digital platforms.
“I’m proud to take on this expanded role, supporting our talented sales teams in NSW and QLD to drive performance, foster innovation, and achieve our ambitious business targets,” Unger said.
“I’m passionate about supporting our teams to reach new heights by encouraging collaboration, inspiring fresh ideas, and building a shared commitment to success across both states.”