• Star FM and 2RG reach 77% of the market
Radio ratings results from Xtra Research for Griffith, the first ever for the region, confirm 99.7 Star FM is the station most listened to, with 2RG coming in a close number two.
As part of a bigger regional rollout plan for 2016, the results confirmed a 77% audience share in Griffith, with a total weekly reach of 49,600 across STAR FM and 2RG.
Listeners are tuning into 99.7 Star FM’s Carly and Dane for breakfast and Hamish and Andy for the drive home, and the voice of the Riverina’s Allan Wallett is the most listened to for men over 40 in breakfast.
This survey is the first of 20 regional surveys planned for 2016.
SCA Griffith General Manager Chris Corbett said, “We are excited to be the first of many regional survey results in 2016. These ratings further reinforce the relevancy of commercial radio to our local and national clients and communities. It’s validating to see the connection both 99.7 Star FM and 2RG have with their core audiences. We look forward to continuing to deliver great radio to this community and surrounding regions.”
Carly & Dane
Station highlights
99.7 Star FM – Hits and Old School
#1 station listened to most for people 10+
#1 station listened to most for people 18-39, #1 station listened to most for people 25-54
#1 station listened to most in Breakfast with Carly & Dane
#1 station listened to most in Drive with Hamish & Andy
2RG – Classic Hits
#1 station listened to most people 55+, listened to by 27,200 people
#1 station listened to most people 40+
#1 station listened to most for males
#1 station listened to most in Breakfast 40+ with Allan Wallett
Source: Southern Cross Austereo