SCA Melbourne is sharpening its commercial game, appointing Bec Ellem as head of direct sales and Christine Lester as head of independent agencies in a strategic restructure.
To meet growing client and agency demand, SCA has split its commercial arm into three focused teams: Agency, Indie Agency, and Direct. Ellem will lead the new direct sales team, driving targeted strategies for Melbourne’s expanding market, while Lester will head up independent agencies, pushing growth in the indie space.
Ellem brings over 20 years of experience, most recently as group business director at ARN, following nearly 12 years in senior roles at NOVA Entertainment.
Of her appointment Ellem said: “I’m excited to lead the dedicated direct sales team, bringing a strategic and hands-on approach to capitalise on the strength of the SCA product suite while delivering market leading solutions for our new and existing customers.”
Meanwhile, Lester has spent seven years as SCA’s head of direct and independent agencies, and will now re-align her focus to the independent agency market.
“The indie market in Melbourne continues to be a dynamic landscape with a lot of potential growth, with SCA’s expanding capabilities I am passionate about continuing to work with existing clients and inspiring new clients to leverage the power of audio,” she said.
SCA’s head of radio sales, Victoria Young, said: “There is significant opportunity in Melbourne’s independent agency and direct market, and I’m thrilled that SCA is investing in key leadership roles to drive our growth.
“We’re excited to welcome Ellem to SCA – her extensive knowledge in the audio market will be an invaluable asset to the team. Christine has been a key leader in our business for over seven years, and I’m confident that her continued guidance of Indies, combined with Bec’s fresh perspective and leadership, will position us for strong results for our clients and business.”
Ellem will commence on March 3 with Ellem and Lester both reporting to Young.
Pictured: Bec Ellem and Christine Lester