SCA has announced the promotion of Carla Mathisen to head of sales Brisbane, where she will lead the strategic direction of the sales team, focus on revenue growth, and strengthen client and agency relationships.
Mathisen has been with SCA for a decade, progressing from account manager to group sales, before taking on the role of head of agency sales in 2023. She replaces Hamish Rose, who is leaving after 13 years, including the last five as Brisbane’s head of sales.
Rose, who played a key role in leading the Boomtown Radio Specialist team and securing representation for ACE Radio Network, will now transition to McDonald’s as a future licensee.
Of her appointment, Mathiesen said: “I am both excited and humbled to take on this role as the next step in my career with SCA. The Brisbane market – clients, agencies and colleagues – are what make it such a rewarding and collaborative industry. I’m very grateful to Hamish, for his mentorship and guidance. As I embark on this new chapter, I’m filled with a sense of pride a responsibility to make a meaningful impact, and I look forward to sharing my passion and energy with the team to drive continued success and growth.”
Hamish Rose.
Meanwhile, Rose spoke of his career change calling his time at SCA “nothing short of amazing”.
“I’m truly grateful for the variety of opportunities I’ve had to expand my career. Radio has always been in my blood and always will be. The team at SCA is one of a kind and their unwavering support has meant the world to me. Now, the time feels right for a fresh challenge, and I’m thrilled for this next chapter. I couldn’t be more excited to hand over the reins to Carla, an immensely respected colleague and a truly outstanding leader. I have every confidence that under her guidance, the team will continue to thrive and reach new heights,” he said.
Luke Minto, SCA’s national head of audio sales said: “Brisbane SCA is an audio powerhouse and a market leader for audience ratings and revenues. With Carla stepping in as Head of Sales, we are fortunate to have a well-respected and strong people leader who will continue to drive growth for our clients alongside our talented sales teams.
“Hamish has been both a brilliant executive and a good human, building strong business acumen across various roles within SCA. We wish him the very best in his new venture and I’m grateful for his kind offer to host my next birthday party at his new workplace. I have doubt he’ll achieve great success in his new career.”
Mathisen will report to Minto and will commence in the new role on the 28th of April.
Pictured: Carla Mathisen