Australia’s largest radio company Southern Cross Austereo (SCA) and Edison Research of New Jersey, USA, have announced a strategic relationship. This relationship will include bringing Edison’s research advancements to the Asia Pacific region, representation of SCA’s innovations in North America and in the future, a further deal that will allow SCA and Edison to work together throughout the APAC region.
“We are delighted to announce this new connection between SCA and Edison,” said Guy Dobson, executive director – metro operations for SCA. “Edison Research has distinguished itself as the leader in research and understanding of the entire audio space, led by what they’ve termed the ‘Infinite Dial’, where consumers have boundless choices. As SCA charts its future in audio, we can’t think of a better partner to deliver us the latest insights.”
Edison Research president Larry Rosin said, “I couldn’t be more excited about furthering Edison’s international expansion with this link-up with SCA. The opportunities to develop strategies for the future of audio in Australia, combined with the potential to bring these advancements to all of the Asia Pacific region, create enormous potential for both parties.”