SCA and Cricket Australia ink seven-year broadcast and digital audio deal

SCA

Under the agreement, SCA’s Triple M and LiSTNR will broadcast all Australian men’s internationals games played in Australia.

Southern Cross Austereo’s Triple M and Cricket Australia have unveiled a new multi-year agreement that will see the Triple M Network retain the exclusive FM metro broadcast rights for cricket, together with digital audio and metro DAB+ rights, for the next seven seasons.

Under the agreement, which stretches until 2030/31, SCA’s Triple M and LiSTNR will broadcast all the Australian men’s internationals games played in Australia, including Tests, One Day Internationals, and T20 internationals, and this summer will, for the first time, add the three Australian women’s T20 international games against England to its coverage.

The matches broadcast will include highlights such as the Australian men’s team playing five tests against India this summer and five tests against England in The Ashes in the summer of 2025, plus the Australian women’s team competing in The Ashes against England this summer.

“We are absolutely delighted to extend and expand our partnership with Cricket Australia for the next seven seasons,” SCA CEO, John Kelly, said. “This year, for the first time, Triple M adds women’s international cricket to its broadcast coverage as the Australian women’s team seeks to retain its number-one world ranking.

“The summer of cricket is a well-established Aussie tradition and Triple M and LiSTNR will bring listeners the best cricket coverage, with the network’s trademark irreverent banter, to entertain, inform and inspire audiences over summer.”

The first match to be broadcast on Triple M and LiSTNR will be on 4 November, when the Australian men’s team takes on Pakistan in a One Day International at the MCG.

All games will be broadcast on Triple M stations in the five metro cities, and will also be available on LiSTNR.

Kate Ingber, Cricket Australia’s executive general manager, business and legal affairs, said: “We are delighted to extend and enhance our audio partnership with Southern Cross Austereo for a further seven years as we enter an exciting period for the game. Cricket is the sound of summer and we are fortunate to have partners who will provide such knowledgeable and passionate coverage.

“Thank you to everyone at Southern Cross Austereo for your tremendous support of cricket and for bringing cricket to millions of Australians.”

Triple M will announce its commentary team before the season begins. 

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