SCA has announced an exclusive sales representation and program supply agreement with ACE Radio and its 21 FM and AM radio stations in regional Victoria and NSW and metro stations in Sydney, Melbourne and Brisbane.
The ACE Radio partnership expands SCA’s reach to 128 stations, offering advertisers the largest possible regional radio audience of 3.277 million and SCA’s combined regional and national audience now surpasses 10 million.
The ACE stations include TRFM and Gold (Sale/Traralgon), Coast FM and 3YB (Warrnambool), Mixx and 3CS (Colac), Mixx and 3HA (Hamilton), Mixx and 3WM (Horsham), Mixx and 3SH (Swan Hill) and Edge and 3NE (Wangaratta) in Victoria; 2AY (Albury) and Edge and 2QN (Deniliquin) in NSW; and in metro markets 4BH (Brisbane), Magic and 3MP (Melbourne), and 2UE (Sydney).
SCA will also supply Hit Network programs, including the Carrie & Tommy Drive show, 2Day FM’s Hughesy, Ed & Erin catch up show, Hot Nights with Abbie Chatfield and Jimmy & Nath to six of ACE Radio’s stations.
ACE Radio Broadcasters is an Australian media company established in 1984 and is owned by Rowly and Judy Paterson.
Brian Gallagher, SCA chief sales officer, said: “We are excited to welcome ACE Radio to be a part of Australia’s biggest audio advertising network. ACE Radio focuses on delivering grassroots connections with its communities and SCA’s core values of being proudly national and fiercely local are completely aligned.
“The partnership between ACE Radio and SCA offers advertisers an easy and simple way to reach more than 70% of commercial listeners in regional Australia. ACE’s metro stations broaden SCA’s listenership with new demographics and create further opportunities for national and direct advertisers.”
Rowly Paterson, ACE Radio chairman and owner, said: “We are thrilled to be partnering with SCA to provide opportunities for agencies and direct clients across Australia to reach the ever-growing ACE Radio audience.”
SCA will begin sales representation for ACE from 23 December for all activity on ACE stations airing after 1 February 2023. SCA programming on the six ACE stations will start from 16 January 2023.