Advertising Week APAC saw flocks of media, agency and adverting industry folk make the trip to Sydney’s Luna Park earlier this month. Mediaweek was on the ground, covering the event alongside Samsung Ads, and speaking to some of the event’s major players.
Mediaweek spoke with Matthew Johns – who was presenting alongside fellow podcaster Gary Jubelin – about what brought him to Advertising Week 2023.
“They asked myself and Gary to come and talk about the world of podcasts, and how we moved from our former lives and professions into the world of media,” said Johns.
Speaking about his own podcasting journey, Johns said that “We have the rugby league specific one, and then I’ve got the family podcast and the Good Chat long form one. It’s an hour of people – anything from historians, people in the media, retired rock stars, all that sort of stuff. It’s a lot of fun, I love it.”
Last month, Mediaweek and Samsung Ads launched a video series called Behind the Screens.
The five-part short-form series presents interviews conducted by Mediaweek editor-in-chief James Manning.
Each episode features a key player in the TV sector who shares insights about the latest trends in the sector from changing viewing habits to advertising business models. The guests have been brought together to discuss challenges, opportunities and the transformation of the TV landscape.
Guests across the series feature executives from Nine, Seven, Foxtel Media, Paramount ANZ, the IAB, EssenceMedia and Samsung Ads.
Samsung Ads is Advanced TV advertising. Its smart TV advertising solutions are built on data from millions of Smart TVs in Australia.
You can watch and podcast Behind the Screens powered by Samsung Ads.
Episode one podcast
Episode one video
Episode two podcast
Episode two video
Episode three podcast
Episode three video
Episode four podcasts
Episode four video
Episode Five video
Episode five podcast
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Top Image: Matthew Johns