Agencies
Ogilvy Health ANZ promotes David Bailey to managing partner
Ogilvy Health ANZ has announced the promotion of David Bailey to managing partner.
Bailey has spent the last ten years at Ogilvy Health as planning director and director of brand communications.
The newly appointed managing director has played an integral role in leading long-term strategic partnerships and has created real impact in healthcare professional and consumer communication.
The appointment follows the bolstering of Ogilvy Health’s medical communication and education capabilities. With the business offering unparalleled scientific expertise in the market, it is driving forward innovative new campaigns both locally and globally.
Bailey’s new role will see him take on the day-to-day operational responsibilities of the agency from Kristina Luburic, managing director, Ogilvy Health. He will continue to partner with Luburic whose focus will be on driving and growing a formidable communications team across ANZ, centred on health strategy, borderless creativity, science and experience.
News Brands
ABC News boss welcomes feedback -if it’s respectful
When Justin Stevens first joined ABC in 2006 on 7:30 his duties included printing out the log of telephone complaints for Kerry O’Brien, reports TV Tonight.
“I used to put them on his desk and he would spend about half an hour each morning calling each of those viewers and saying, ‘G’day. I got a message from you and you said my interview was crap. I just want to talk to you about it. What questions do you have? How could it have been better?’” Stevens recalls.
Accountability to the public is something he has carried with him ever since, and is front of mind in his new role as Director of ABC News, Analysis and Investigations.
But that was then and this is now. Feedback comes from all corners -yet not all of it is respectful.
“We get emails and we get direct messages on Twitter,” he tells TV Tonight. “We are also the most accountable media organisation in the country, if not the planet, in terms of people’s ability to engage and criticize, critique and give us feedback. When we get feedback, we will listen to it and we will factor it into our own high standards, in terms of how we go about doing stuff in the future.
“All feedback, whether it’s social media, online, emails, phone calls, voicemails -whatever- we expect the common courtesy of that being professional and polite and courteous. If it is, we’ll engage. If it’s not, we won’t.”
Radio
Smooth FM steals young listeners from Triple J to cruise to best ever result
Smooth FM has ended its first decade of broadcasting with its best ever radio survey result, snagging a 9 per cent share of the Melbourne audience across the week, up from 7.3 per cent in the previous survey, reports SMH‘s Karl Quin.
Smooth, which is owned by Nova Entertainment, boasts that it is “the first Australian radio station to be programmed based on a mood (feel good music format) rather than an era or genre with announcers handpicked to complement the music format”.
The second-biggest rise in new listeners came from 18- to 24-year-olds, where the station’s share rose from 4.5 per cent to 7.6 per cent.
Many of those listeners seem to have come from the ABC’s youth station Triple J, which suffered a 6.6 point drop from 21 per cent share to 14.4 per cent as younger listeners apparently discovered the joys of easy listening. Across the seven days, Triple J dropped from 5.6 per cent to 4.5.
Television
10 holds off The Bachelorette for 2022
While The Bachelors is filming on the Gold Coast, 10 has confirmed it will not screen The Bachelorette this year, reports TV Tonight.
Executive Vice President and Chief Content Officer, Paramount Australia and New Zealand, Beverley McGarvey tells TV Tonight, “We probably won’t have an iteration of Bachelorette that is on air this year.
“But actually we haven’t always had an iteration of Bachelorette on-air every year. If you think way back to the beginning, we had two or three years that we didn’t, and then we introduced Bachelorette.”
10 previously confirmed the series for 2022 but later announced The Real Love Boat which is expected to take its place in the schedule.
Although it is resting, 10 has not ruled out returning to The Bachelorette in the future.
Chris Walker caught naked in front of colleagues on Skype call gone wrong
The ABC has offered counselling to staff after a senior producer stripped naked in front of colleagues, wrongly believing he had logged off on a Skype call, reports News Corp’s Claire Heaney.
Executive producer Chris Walker, who is the partner of Gold Logie winner Carrie Bickmore, has denied colleagues’ claims he was masturbating.
Workers were exposed to the confronting images during an online rehearsal meeting for The Weekly television comedy program on May 17.
The Herald Sun has been told the incident was witnessed by up to nine people and lasted between 40 seconds and two minutes.