SIXGUN wins Ronald McDonald House Australia SEO account

Ronald McDonald House Australia has appointed SIXGUN to lead SEO.

The independent agency will strengthen RMDH’s ranking for non-branded search terms, including those related to its Programs and ways to get involved, and to build awareness of the Programs through organic search.

The work will account for the organisation's local Chapters and wider structure.

Content development will be a major part of the campaign alongside work to improve organic rankings.

SIXGUN will also apply its AI SEO capabilities to the account, looking at how Ronald McDonald House Australia's content and digital presence appear on AI-powered search and discovery platforms. The agency expects this to become a bigger part of the campaign over time.

Supporting positive impact

SIXGUN Founder and Managing Director David Pagotto said the engagement aligned with the agency's focus on working with organisations that create a positive impact.

“One of SIXGUN's core values is real social impact, and Ronald McDonald House Australia is the perfect expression of that. The team and I couldn't be more excited to work with an organisation who has a long and established legacy of helping families stay connected when it matters most,” Pagotto said.

Krystal Ammann, National Brand & Marketing Manager from Ronald McDonald House added: “We’re excited to be working with SIXGUN to strengthen Ronald McDonald House Australia’s online presence and help more people discover the support we provide to families across Australia.

“By increasing awareness of our Programs and making it easier for families, donors, volunteers and partners to connect with our work, we can grow support for our mission and help more families stay together and close to the healthcare their child needs.”

The win adds to SIXGUN's client list of purpose-led organisations, which includes Sea Shepherd Australia, Minus18, Yarra Valley Water and Peter MacCallum Cancer Centre.