After 20 years with the agency, Rob Swinton will depart as managing director of OMD Brisbane and will be succeeded by Alison Costello.
Laura Nice, co-CEO of OMD Australia, said it was a “mutual decision.”
“I feel so fortunate to have worked with Rob for 15 of his 20 years at OMD. During this incredible tenure, Rob has led and grown our Brisbane business and team to become the powerhouse they are today. We are so thankful for his commitment, impact and most of all his friendship, fully supporting this mutual decision to explore his next chapter.
“Rob leaves OMD Brisbane in the best possible place as the leading agency in the Queensland market, and we look forward to honouring his achievements with a special send off this week.
“Throughout conversations with Rob and looking to the bench strength of talent in Brisbane, we identified a new leadership structure to create what’s next for this important OMD market. We are excited to announce that Alison Costello will move into the role of managing director of OMD Brisbane, with the role having an evolved focus on delivering business transformation for our clients as part of OMD’s future-focused vision.”
Costello joined OMD in 2019, with Swinton appointing her as head of digital Brisbane. She was promoted to national head of digital in 2021 and chief transformation officer in 2023, which saw her join OMD’s national executive team.
Costello has over 18 years of experience. OMD said her understanding of the Brisbane market and national capabilities will bring a fresh perspective and skillset to drive OMD Brisbane into its next chapter.
“The opportunity is not lost on me, and I look forward to continuing to set up our people, clients and media partners for success alongside the Brisbane leadership team,” Costello said.
“This market has long been my home and I’m looking forward to being part of OMD’s growth and impact in the coming years.”
Kenny Stewart will remain as group managing director of Queensland and Victoria, and Nathan Fraser transitions from head of group to managing partner.
Stewart will work closely with Costello and Fraser. OMD Brisbane’s new leadership structure and appointments are effective immediately.
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Top image: Alison Costello