The Hit Network’s party of the year, the RNB Fridays Live concert series, has swept the country over the past two weeks and the sold-out shows broke new records in some capital cities.
An SCA release has detailed how the radio day has been turned into a live event:
A partnership between Southern Cross Austereo and Frontier Touring, RNB Fridays Live took the Hit Network’s hugely successful on-air brand and turned it into a five-hour nonstop marathon of RNB nostalgia featured an epic lineup of 10 of the biggest names in RNB including Nelly, TLC, Mya, 112, Montell Jordan, Blackstreet, Blu Cantrell, Dante Thomas, Fatman Scoop, Kevin Lyttle and DJ Horizon.
Over 50,000 people attended the five shows across in Sydney, Melbourne, Brisbane, Adelaide and Perth. The Melbourne, Brisbane and Adelaide venues posted their largest crowds ever for any event!
Not only did RNB Fridays Live sell out within days of tickets going on sale, but all RNB Fridays Live Official After Parties, presented by Frontier Touring, Illusive Presents, ArenaEnt and HIT Network, featuring the artists also sold out in each state.
Social media numbers during the tour were just phenomenal, across the Hit Network stations 3.6m Facebook users were reached, there were 124k Facebook actions and a massive 280k+ Facebook video views.
The final leg of RNB Fridays Live in Melbourne saw possibly the largest mannequin challenge in Australia and the world take place with 11,000 people taking part, including Fatman Scoop, who was performing on stage at the time.
The mannequin challenge video on Facebook is heading towards one million views.
SCA’s head of national content and development Dave Cameron said, “Our first live event experience created under the SCA/Frontier Touring partnership has been a screaming success, literally!
“Our venues bounced for five hours nonstop with 50,000 fans of our stations’ RNB Fridays barely ever sitting down. We look forward to creating more exciting live events around SCA’s marquee brands in 2017.”
The RNB Fridays Nightclub series also created by SCA and Frontier Touring and held weekly continues to draw huge numbers to its venues in Melbourne, Brisbane and Perth on Friday nights.
The RNB Fridays Live Concert Series will return in 2017.