Redhill has announced the appointment of Diana Pong as managing director of its Australia operation, effective immediately.
Based in Australia, and working closely with the full-service global communications agency’s leadership team, Pong will focus on driving local market expertise and cross-market collaboration to devise broader capabilities for our clients in Australia and across the APAC region.
Jacob Puthenparambil, founder and CEO of Redhill, said: “I am very pleased that Diana has joined us to lead our Australia operation.
“Diana’s extensive communications experience and business development expertise will help Redhill strengthen our channel partnerships, develop strategic alliances, and accelerate business growth in this market.
“We believe her strong leadership and business acumen will be invaluable as we continue our ambitious plan to grow and expand our portfolio of solutions for our clients.”
Pong is a veteran leader with over two decades of experience in Communications and Stakeholder Management across Asia Pacific. She has extensive experience in leading and developing multi-channel communications strategies and managing campaigns across the B2B and B2C technology, consumer, healthcare, F&B, and property sectors.
Pong has also built and led teams through periods of significant change at agencies such as Thrive PR in Australia, BCW (formerly Cohn & Wolfe), WE, Edelman, and Text100 in Hong Kong to name a few.
Prior to joining Redhill, she most recently served as APAC communications lead at Thrive PR, where she was responsible for expanding Thrive’s footprint in Asia. Her portfolio of clients included DiDi, TikTok, Frugl, Texthelp, Stratasys, Yubo, Tableau, Tissot and Tiger Brokers.
Pong said: “I am delighted to join Redhill at a time when the company is rapidly growing in Australia and internationally. I’m looking forward to growing this market by assisting our local clients with strategic integrated communication solutions and developing innovative offerings to grow their businesses and enter new markets and global clients to enter and deepen their market presence in Australia.”
Since its establishment in 2018, Redhill Australia has been offering expert integrated communication solutions to its local and international clients by leveraging Redhill’s global network. Its growing client portfolio includes Nokia, Homage, Merchant Warrior, Edgio, Lumen, and Shopback to name a few.
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Top image: Diana Pong