'Exciting time': ARN promotes Donna Gordon to Chief Marketing Officer

ARN has promoted Donna Gordon to Chief Marketing Officer, with Gordon joining the company’s Executive Leadership Team.

She will report directly to ARN Chief Executive Officer Michael Stephenson.

In the role, Gordon will lead ARN’s marketing strategy across its portfolio of brands and platforms, focusing on audience growth, brand performance and commercial impact.

The promotion comes as ARN continues its evolution into a modern entertainment company spanning audio, visual, social and live experiences.

More than 15 years at ARN

Gordon brings more than 20 years of experience across marketing and communications, working with some of Australia’s most recognised media and entertainment brands.

She has been with ARN for more than 15 years, most recently serving as Head of Marketing, where she led integrated consumer and trade marketing strategies.

Stephenson said Gordon has played an important role in the business.

“Donna has been an important part of ARN team for many years, her passion for our brands, audiences and partners is second to none.

“As we continue our complete business transformation, having a clear, insight-led marketing strategy is critical.

“Donna brings deep experience, energy, and a strong commercial mindset, and I’m delighted to welcome her to the Executive Leadership Team.”

Gordon on the role

Gordon said she was proud to take on the role during an "exciting time for ARN".

“The opportunity to lead our marketing strategy across audio, digital, social, and live experiences, and to work with such talented teams, is one I’m really looking forward to as we continue to grow and evolve our brands.”

ARN said the promotion reflects its focus on strengthening brand, audience and growth functions across the business.

Top image: Donna Gordon

Keep on top of the most important media, marketing, and agency news each day with the Mediaweek Morning Report, delivered for free every morning to your inbox.