Industry body Commercial Radio Australia (CRA) announced today that the release of the sixth metropolitan radio ratings survey of the year will be delayed by one week to Thursday October 7, as a result of continuing Covid-19 restrictions.
CRA chief executive officer Joan Warner said radio ratings provider GfK had requested one week’s delay to Survey Six due to the ongoing impact of Covid-19.
“Ongoing travel restrictions and lockdowns together with postal and general delivery delays in Sydney and Melbourne directly affect data collection and processing times. CRA acknowledges this is a challenging time and has agreed to this short delay to the release of Survey Six results.”
Survey Five was also delayed by a week.
At the time, Joan Warner said: “GfK has been impacted by the new rules which restrict travel out of the eight LGAs of concern to authorised essential workers only. The actual survey work itself is not affected, but a short extension of time is required for processing the results given the challenging circumstances.”
“GfK is well prepared with contingency plans already in place but to take into consideration any delays due to the hard lockdowns, CRA agreed to allow a little more time for the processing of the results.”
The survey involves one of the largest survey samples in Australia behind the Census, with more than 60,000 people surveyed each year.