Quantcast has expanded its APAC sales team with three new appointments, as the company continues to grow in the Australian and Southeast Asian markets.
Joining the global advertising technology company is Alara Yenisey as client success manager in ANZ, who will be based in Melbourne.
She brings a diverse background in digital media, advertising, and client management. Prior to joining Quantcast, she held key account manager and digital planning roles at News Corp Australia, UM, OMD, and SBS, working with national and global clients including Coles, Optus, and McDonald’s.
Alara Yenisey
Yenisey said she was looking forward to using her agency experience to drive measurable outcomes for Quantcast clients.
“As a digital-first marketer, Quantcast’s dedication to leading the market in effective, accurate digital advertising makes it an attractive place to work,” she added.
Also joining Quantcast are Koh Chew Hoi and Amanda Soh, based the Singapore office as client success manager and senior sales manager, respectively.
Chew Hoi has more than a decade of experience in media and publishing, primarily in Singapore. She has worked in management positions at Singapore Press Holdings, Performics, iProspect, and Zenith.
Koh Chew Hoi
Chew Hoi said she was looking forward to bringing her experience to help grow the client books across Asia and improving the client experience.
“Quantcast has become one of the premier digital advertising marketers across Asia and I’m excited to be part of such an illustrious organisation,” she added.
Soh comes to Quantcast with extensive sales and account management experience within the APAC digital advertising industry. Under her new remit, she will be responsible for driving revenue growth and fostering strategic partnerships with key clients across the region.
Amanda Soh
Prior to joining Quantcast, Soh was the Southeast Asia agency lead and client partner for Twitter (now X), where she was responsible for spearheading initiatives to increase the platform’s footprint in-market. She has also held senior account manager roles at Oracle, Amnet, and MEC.
Soh said she is keen to drive revenue and new client partnerships in the Asia region: “Having worked in the APAC digital sales industry for most of my career, I’ve had a front row seat to Quantcast’s ongoing growth and domination in the market.”
Sonal Patel, vice president, APAC at Quantcast, welcomed the appointments, noting that Yenisey, Chew Hoi and Soh all bring experience from their regions and passion for client relationships.
“Quantcast has significantly bolstered its Australia and Southeast Asian operations over the past several months, reflecting a genuine commitment to growing our APAC footprint and strengthening our relationships with our clients. The sales team is well-placed to extend our efforts in the APAC market.”
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Top image: Alara Yenisey, Koh Chew Hoi, and Amanda Soh